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I'm a product leader, digital innovator, designer, developer, and entrepreneur based in Los Angeles. I’m currently head of product for the mixed reality platform within the elite RYOT team at Verizon Media.

Back in 2008, I moved to New York, cofounded Medialets and built the world's first rich media mobile ad platform. After seven years of insanely hard and fun work, Medialets was acquired by WPP’s GroupM.

After that, I was pulled into the corporate world to create new solutions and lines of business at Monotype. Our team created revolutionary ways for digital fonts to be used in emerging mediums like HTML5 ads, VR, AR, and mobile messaging environments.

Along the way, I also created Specly, an open source design methodology and notation standard that helps digital creative and production teams envision, share, and build next generation digital design work.

Archives: Featured Articles, Awards & Accolades

As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind
- Quoted in Article @ May 2016 in Marketing Land

Showtime's Ray Donovan New York Times iPad App Takeover 

  • Gold in Mobile Rich Media @ 2014 IAB MIXX Awards

  • Silver in Video & Rich Media @ 2014 Smarties Awards

Polo Ralph Lauren “Magalogue” iPad ad execution
(The world’s first live streaming event within a mobile ad.)

  • Best iPad/Tablet Advertising @ 2012 Digiday Mobi Awards

  • Best Mobile Branding @ 2012 Digiday Mobi Awards

Pepsi MAX iPad ad execution
(With surprise Snoop Dogg cameo!)

  • Best Mobile Video Advertising @ 2011 Digiday Video Awards

Vampire Weekend Contra Album Release iPhone ad execution 
(The world’s first interactive music video in a mobile ad.)

  • Best Advertising on a Mobile App @ 2010 DPAC Awards

  • Best In-App Video Content @ 2010 DIVA Digital Video Awards

Chase Sapphire℠ Sponsorship of New York Times iPad App 
(The world’s first rich media ad on a tablet.)

  • Best Campaign in iPad Early Adopter @ 2010 Digiday Mobi Awards

HBO’s True Blood iPhone ad execution 
(The world’s first transparent overlay ad in an app.)

  • Best Mobile Creative @ 2010 Digiday Mobi Awards

Docker's “Pants Dance” iPhone ad execution
(The world’s first shakable ad.) 

  • Best Mobile Marketing Campaign @ 2009 OMMA Awards

  • Silver in Mobile Platforms @ 2009 IAB MIXX Awards

  • Featured as First Case Study @ Damien Ryan’s The Best Digital Marketing Campaigns in the World (ISBN: 0749460628)

  • Coverage in Nearly Every Major News Outlet @ NYTimes, WSJ, Forbes, Fast Company, TechCrunch, Mashable, etc.

Featured Speaking Engagements

  • Hiatus from public speaking in effect starting 2018

  • 2017: Presented How Augmented Reality will Scale at Society of Motion Picture & Television Engineers & Visual Effects Society joint meeting, Linwood Dunn Theater, LA

  • 2016: Presented HTML5 is Eating the World at Monotype Agency Day, Cooper Union, NYC

  • 2016: Spoke about The Future of the Type Business (with Google and Adobe) at ATypI Conference, Warsaw, Poland

  • 2015: Presented a live webinar Making the Switch to HTML5 Ads, hosted by Monotype, London.

  • 2014: Spoke at the IAB’s Leading Edge of Mobile Creative, Session Presenter & Panel Participant at the IAB Ad Lab, NY.

  • 2014: Presented at Web Congress, NY “Specly” + Q&A

  • 2013: Taught at Mobile Leaders Alliance (MLA) “Mobile Advertising Primer” 1 hr. training session + Q&A

  • 2011: AppNation San Francisco “Leading with Mobile Rich Media” 1 hr. session + Q&A

Featured Industry Working Groups

  • IAB Display Creative Guidelines Working Group

  • IAB HTML5 Working Group

  • IAB Mobile Couponing (MoCAUS) Working Group

  • IAB MRAID Working Group

Pet Project

  • I created Specly back in 2014 because teams needed it!
    Specly is the best way to envision and share design specifications. Learn Specly at: