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Hi there!

I'm a product leader and entrepreneur based in Los Angeles, CA.

I’m currently focused on managing products that support the incredible creative work happening at Sphere.

Our family also runs Elemãnte a wellness brand with a growing range of home and body products

I previously worked within the legendary RYOT group at Yahoo! (Verizon Media) to lead the Product team for Verizon Media Immersive, the Augmented Reality creation+distribution platform serving 700M MAUs.

In 2008, I co-founded Medialets, and built the world's first rich media, mobile ad SDK & serving platform. Medialets was acquired by WPP’s GroupM in 2015.

Reach out here if you’d like to chat.

Archives: Featured Articles, Awards & Accolades

"I think augmented reality is a big use case. I'm in this field because I believe that augmented reality is the future of all human computer interaction eventually," says Theo Skye, RYOT's head of product for [Verizon Media Immersive]. "Give it a couple of decades for display technologies to evolve to the point where head-mounted displays will look like a pair of Ray-Bans or someday contact lenses—or, dare I say, neural implants down the road, where we're essentially putting information directly into our minds. That will have a pretty massive impact on a whole range of human experiences and industries."
- Closing Quote in Article @ January 2020 in Streaming Media

As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind
- Quoted in Article @ May 2016 in Marketing Land

Showtime's Ray Donovan New York Times iPad App Takeover 

  • Gold in Mobile Rich Media @ 2014 IAB MIXX Awards

  • Silver in Video & Rich Media @ 2014 Smarties Awards

Polo Ralph Lauren “Magalogue” iPad ad execution
(The world’s first live streaming event within a mobile ad.)

  • Best iPad/Tablet Advertising @ 2012 Digiday Mobi Awards

  • Best Mobile Branding @ 2012 Digiday Mobi Awards

Pepsi MAX iPad ad execution

- Closing Quote in Article @ January 2020 in Streaming Media

As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind
- Quoted in Article @ May 2016 in Marketing Land

Showtime's Ray Donovan New York Times iPad App Takeover 

  • Gold in Mobile Rich Media @ 2014 IAB MIXX Awards

  • Silver in Video & Rich Media @ 2014 Smarties Awards

Polo Ralph Lauren “Magalogue” iPad ad execution
(The world’s first live streaming event within a mobile ad.)

  • Best iPad/Tablet Advertising @ 2012 Digiday Mobi Awards

  • Best Mobile Branding @ 2012 Digiday Mobi Awards

Pepsi MAX iPad ad execution
(With surprise Snoop Dogg cameo!)

  • Best Mobile Video Advertising @ 2011 Digiday Video Awards

Vampire Weekend Contra Album Release iPhone ad execution 
(The world’s first interactive music video in a mobile ad.)

  • Best Advertising on a Mobile App @ 2010 DPAC Awards

  • Best In-App Video Content @ 2010 DIVA Digital Video Awards

Chase Sapphire℠ Sponsorship of New York Times iPad App 
(The world’s first rich media ad on a tablet.)

  • Best Campaign in iPad Early Adopter @ 2010 Digiday Mobi Awards

HBO’s True Blood iPhone ad execution 
(The world’s first transparent overlay ad in an app.)

  • Best Mobile Creative @ 2010 Digiday Mobi Awards

Docker's “Pants Dance” iPhone ad execution
(The world’s first shakable ad.) 

  • Best Mobile Marketing Campaign @ 2009 OMMA Awards

  • Silver in Mobile Platforms @ 2009 IAB MIXX Awards

  • Featured as First Case Study @ Damien Ryan’s The Best Digital Marketing Campaigns in the World (ISBN: 0749460628)

  • Coverage in Nearly Every Major News Outlet @ NYTimes, WSJ, Forbes, Fast Company, TechCrunch, Mashable, etc.

Featured Speaking Engagements

  • Note: hiatus from public speaking started in 2018.

  • 2017: Presented How Augmented Reality will Scale at Society of Motion Picture & Television Engineers & Visual Effects Society joint meeting, Linwood Dunn Theater, LA

  • 2016: Presented HTML5 is Eating the World at Monotype Agency Day, Cooper Union, NYC

  • 2016: Spoke about The Future of the Type Business (with Google and Adobe) at ATypI Conference, Warsaw, Poland

  • 2015: Presented a live webinar Making the Switch to HTML5 Ads, hosted by Monotype, London.

  • 2014: Spoke at the IAB’s Leading Edge of Mobile Creative, Session Presenter & Panel Participant at the IAB Ad Lab, NY.

  • 2014: Presented at Web Congress, NY “Specly” + Q&A

  • 2013: Taught at Mobile Leaders Alliance (MLA) “Mobile Advertising Primer” 1 hr. training session + Q&A

  • 2011: AppNation San Francisco “Leading with Mobile Rich Media” 1 hr. session + Q&A

Featured Industry Working Groups

  • IAB Display Creative Guidelines Working Group

  • IAB HTML5 Working Group

  • IAB Mobile Couponing (MoCAUS) Working Group

  • IAB MRAID Working Group

Side Project

  • I created Specly out of necessity back in 2014!
    Specly is the best way to envision and share design specifications. Learn Specly at: http://spec.ly