I designed and developed the world's first transparent overlay ad in an app. Fans drank it up.
This innovative iPhone ad utilized a dramatic approach to promote HBO’s True Blood series, applying tactile features that left unexpected, bloody fingerprints on the screen as the user interacted with their favorite mobile app. After a few fingerprints were made, blood dripped down the screen covering everything except the True Blood title art and a button to play the trailer.
The creative generated extraordinary buzz among True Blood fans as well as within the advertising community, racking up over 27,000 tweets about the ad in one weekend. The execution won several awards and was broadly recognized for setting the bar for mobile rich media creative in 2010 and beyond.