Virgin Atlantic Upperclass™ means service that simply can't be touched. ...or can it?
As a launch sponsor for News Corp’s The Daily iPad newspaper, Virgin Atlantic promoted their UpperClass service to London in this rich media iPad campaign. Users tap hot spots within the unit to access image galleries and video that each provide an in-depth look at the experience of traveling to London on Virgin Atlantic, including its complimentary limo service and the Heathrow Clubhouse.
An “Explore More” button enables users to learn more by visiting VirginAtlantic.com in an embedded browser, while a “Share” option connects users to a wide range of social media sites.
Technically speaking, iPads are only able to play one piece of video content at a time. To accomplish the desired look of having multiple, small videos playing simultaneously on each page of the ad was no small technical achievement.