An Interactive video ad for the biggest movie of the summer? How many "fun coupons" is that worth? 💵 💵 

Tap image to play video...

This dynamic execution raised awareness for the premiere of Paramount’s “The Wolf of Wall Street”. As a Christmas Day takeover of the New York Times iPad app, it combined several innovative features such as interactive video, plus contextual social media sharing.

Users could tap the running trailer at any time, pausing the video and revealing buttons to share relevant quotes from the movie on Twitter or Facebook. The quotes that could be shared varied per each segment of the trailer that played. Buying tickets on Fandango was always just a click away too.