Nobody had ever created an ad that responded to shaking before. So I made one.

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The ad that made everyone say, “Mobile advertising has arrived!” In Medialets' first year—as a creative army of one—I conceptualized, designed, and developed The World’s First Shakable Ad.

The groundbreaking execution for Dockers (Levi’s) won scores of awards and received worldwide coverage from major news outlets. Since then, it has even been featured in a book or two.