Chanel represents the archetype of luxury. They came back for seconds.

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In order to raise awareness for their exclusive line of luxury timepieces, Chanel had my team design and build this elegant iPad ad that ran in the New York Times iPad app and website. Upon tapping one of the banners, a waft of feathers drifted across the content page, accenting a high-resolution hero shot. 

This execution included a popular “Schedule an Appointment” feature, that allowed users to set up in-store appointments with Chanel to view watches or other jewelry, as well as dynamic watch hands that pointed to the actual time, in real-time. 

This execution was the second J12 execution I worked on directly with the Chanel creative team in Paris in as many years.