Thanks for visiting!
I'm a, product leader, digital innovator, designer/developer, and entrepreneur who lives in Los Angeles.
Back in 2008, I moved to New York to co-found Medialets and build the world's first rich media mobile advertising platform. After seven years of insanely hard and fun work, Medialets was acquired by WPP’s GroupM.
After that, I got pulled into the corporate world, successfully creating new products and lines of business at Monotype. My team created revolutionary ways for digital fonts to be used in emerging mediums like HTML5 ads, VR, AR, and mobile messaging environments.
Awhile back, I also created Specly, a design methodology and notation system that helps digital creative and production teams envision, share, and build next generation digital design work.
Archives: Featured Articles, Awards & Accolades
As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind
- Quoted in Article @ May 2016 in Marketing Land
Gold in Mobile Rich Media @ 2014 IAB MIXX Awards
Silver in Video & Rich Media @ 2014 Smarties Awards
Polo Ralph Lauren “Magalogue” iPad ad execution
(The world’s first live streaming event within a mobile ad.)
Best iPad/Tablet Advertising @ 2012 Digiday Mobi Awards
Best Mobile Branding @ 2012 Digiday Mobi Awards
Pepsi MAX iPad ad execution
(With surprise Snoop Dogg cameo!)
Best Mobile Video Advertising @ 2011 Digiday Video Awards
Vampire Weekend Contra Album Release iPhone ad execution
(The world’s first interactive music video in a mobile ad.)
Best Advertising on a Mobile App @ 2010 DPAC Awards
Best In-App Video Content @ 2010 DIVA Digital Video Awards
Chase Sapphire℠ Sponsorship of New York Times iPad App
(The world’s first rich media ad on a tablet.)
Best Campaign in iPad Early Adopter @ 2010 Digiday Mobi Awards
HBO’s True Blood iPhone ad execution
(The world’s first transparent overlay ad in an app.)
Best Mobile Creative @ 2010 Digiday Mobi Awards
Docker's “Pants Dance” iPhone ad execution
(The world’s first shakable ad.)
Best Mobile Marketing Campaign @ 2009 OMMA Awards
Silver in Mobile Platforms @ 2009 IAB MIXX Awards
Featured as First Case Study @ Damien Ryan’s The Best Digital Marketing Campaigns in the World (ISBN: 0749460628)
Coverage in Nearly Every Major News Outlet @ NYTimes, WSJ, Forbes, Fast Company, TechCrunch, Mashable, etc.
Featured Speaking Engagements
Hiatus from public speaking in effect starting 2018
2017: Presented How Augmented Reality will Scale at Society of Motion Picture & Television Engineers & Visual Effects Society joint meeting, Linwood Dunn Theater, LA
2016: Presented HTML5 is Eating the World at Monotype Agency Day, Cooper Union, NYC
2016: Spoke about The Future of the Type Business (with Google and Adobe) at ATypI Conference, Warsaw, Poland
2015: Presented a live webinar Making the Switch to HTML5 Ads, hosted by Monotype, London.
2014: Spoke at the IAB’s Leading Edge of Mobile Creative, Session Presenter & Panel Participant at the IAB Ad Lab, NY.
2014: Presented at Web Congress, NY “Specly” + Q&A
2013: Taught at Mobile Leaders Alliance (MLA) “Mobile Advertising Primer” 1 hr. training session + Q&A
2011: AppNation San Francisco “Leading with Mobile Rich Media” 1 hr. session + Q&A
Featured Industry Working Groups
IAB Display Creative Guidelines Working Group
IAB HTML5 Working Group
IAB Mobile Couponing (MoCAUS) Working Group
IAB MRAID Working Group
I created Specly back in 2014 because teams needed it!
Specly is the best way to envision and share design specifications. Learn Specly at: http://spec.ly